Strategic Planning Expert
Organizational Business Objectives
Deliverables of a Strategic Marketing Plan are a Written Report, supporting by Briefing and Counsel to the Client, of critical insights driven by the Organization’s Business Objectives, among them:
- Targeted Audience(s), including Centers of Influence (COIs) and Opinion-Leaders;
- Desired Behaviors;
- Creative Strategies and Tactics that will move the Client Organization along the continuum from Awareness, to Engagement, to Behavior Change that leads to Success.